Practical articles about what I do every day: custom websites, cross-platform apps, technical SEO and how to show up in AI engines (GEO).
After 15 restaurant websites made, there are 4 questions that restaurant owners never ask me on the first call and that would later have saved them money, time or trouble. I share them here with honesty.
I've audited +40 maintenance plans from clients who came to me from other agencies. I tell you the 6 most common traps hidden in contracts, and why my plans A and B are so cheap.
Instead of a table with ranges, I tell you about three projects I closed this year. What it cost, what it included, what the client overpaid and why. So you know what to expect.
WordPress fed me for 6 years. I no longer use it for new clients. I tell you why, with real data from 8 migrations, what you gain, what you lose, and when WordPress is still the right answer.
A real (anonymised) conversation about GEO, what works and what doesn't, and why no consultant can guarantee that an AI will recommend you. No fluff, with numbers.
A long and reasoned opinion on why I recommend React Native over Flutter in 2026 for 90% of apps. It's not a technical topic: it's about ecosystem, team, and 3-year maintainability.
Tell me what you need, we talk about what you want to achieve, and if we see it fits I send you a fixed-price quote in writing. Then I prepare a mockup: if you like it, you pay 20% to start and the remaining 80% only when the project is on your domain and you are happy.
