If you search “how much does a website cost Europe 2026” on Google, you’ll get 20 articles with price ranges from €99 (Wix template) to €15,000 (premium agency). And they all tell you the same thing: “it depends on what you need”. That’s true, but it doesn’t help you. What I’m going to tell you are 3 real projects I closed in 2025-2026, with the real prices the clients paid, what each one included, and why each one cost what it cost. No table, no ranges, no “it depends”. Three cases, three prices, three lessons.
Project 1: the landing page for a personal brand coach (€450)
Maria is a personal brand coach in Berlin. She’s been working with clients 1-on-1 for 3 years, has a waiting list, but her website was a Notion page with a link to Calendly. She wrote to me in November 2025 asking for a landing page that conveyed what she does without looking like “another coach”. She was clear about what she didn’t want: neither an empty minimalist page, nor a page full of smiling stock photos, nor a 7-step funnel that asks for the email before showing anything.
What we delivered in 8 business days was: a one-page landing with hero, “who is it for” section, “what we work on together” section, 3 real success stories (with photos and measurable results she gave me), a FAQ section with 6 real questions people asked her, and a contact form + direct link to her Calendly to schedule a free exploratory session. Custom design, no template, mobile-first, complete Schema.org, llms.txt, Core Web Vitals 98, hosting on Vercel.
Total price: €450. Why this price? Because Maria needed ONE well-done page, not 5. And because the content she gave me (texts, photos, cases). When the client gives me the material, my work is 100% execution, and that’s fast. If I had had to write the texts and find the photos myself, we would have gone up to €700-800. And what the price included: design, programming, deploy, domain (.com for €12/year), 15 days of small changes, deliverable code.
What it did NOT include: professional copywriting (Maria wrote her own texts with an editor I gave her), professional photos (she used what she had), monthly maintenance (she doesn’t need it, the landing is static), analytics (Plausible free the first month, then if she wants she pays for it herself). Real total that Maria paid: €462 (€450 + €12 for the domain).
What Maria had to invest of her time: 4 hours in total. Two calls with me (1 hour each), answering a questionnaire I sent her (1 hour), and reviewing the proposal and changes (1 hour). If Maria had taken 2 months to give me the materials, the project would have been delayed 2 months. This is important: the client’s time is the #1 factor that delays a website, not the developer’s time.
Project 2: the website of the dental clinic with SEO blog (€1,500)
Carlos is the owner of a dental clinic in Valencia with 3 doctors and 2 hygienists. He came to me in January 2026 with a clear problem: they had a website since 2019, made with WordPress + Elementor, and they weren’t appearing on Google for “dental implants Valencia” or “invisible orthodontics Valencia”. They were the best clinic in the area by word of mouth from their patients, but Google didn’t know it. And the new patients that came through Google were fewer and fewer.
What we delivered in 4 weeks was: complete website with homepage, team page (the 3 doctors with photo, specialty, years of experience, education), 6 service pages (implants, orthodontics, endodontics, dental aesthetics, periodontics, paediatric dentistry), contact page with map and form, reviews page, FAQ page with 12 real questions, and a blog with 4 initial SEO posts (each 1,500 words with specific keyword research). Migration from WordPress, maintaining all URLs and prior SEO (which was little, but something). Custom design. Complete Schema.org. llms.txt. Core Web Vitals 96.
Total price: €1,500. Why this price? Because the website had 14 pages, not 1. And because the initial SEO blog wasn’t an extra: it was part of the scope, because without positionable content, the technical website alone wasn’t going to bring traffic. And because Carlos wanted professional photos of the team and the premises, which we hired from a photographer I recommend (€350 extra that he paid directly to the photographer).
What the price included: custom design of 14 pages, programming, SEO migration from WordPress, 4 initial SEO posts with keyword research, complete Schema.org on each page, llms.txt, integration with Google Business Profile, Google Search Console configuration, deploy on Vercel, configured domain, 30 days of small changes, deliverable code, 1 2-hour training session so Carlos and his team can maintain texts and photos themselves.
What it did NOT include: monthly maintenance (Plan A at €25/month with 2.5h or Plan B at €50/month with 5h if he wants me to maintain things), monthly content creation (if he wants to continue with SEO posts, my monthly blog service from €350/month), professional photos (€350 external), translations to other languages (he didn’t ask for them).
Real total that Carlos paid in the first year: €1,500 for the website + €350 for photos + €300 for maintenance (12 months × €25) + €0 for monthly blog (he does it himself with a writer I recommend, not with me). Total: €2,150.
What Carlos had to invest of his time: about 10-12 hours in 4 weeks. 2 1.5-hour meetings with me, filling out 3 questionnaires I sent him (1 hour each), photo session (2 hours), review of each page before publishing (5 min × 14 = 1.5 hours), training (2 hours). If Carlos had taken 2 months to give me the team photos, the project would have been delayed 2 months.
Project 3: the multi-language website with blog and online bookings of a rural hotel (€2,500)
Lucía manages a rural hotel with 8 rooms in the Sierra de Gredos. Website from 2017, made by a cousin, not updated, no SEO, no HTTPS, no decent mobile version. She came to me in March 2026 saying “I need a website that lives up to the hotel”. The hotel had 4.9 out of 5 on Google with 230 reviews, so the bar was high.
What we delivered in 6 weeks was: multi-language website (English, Spanish, French, German) with homepage, hotel page (history, facilities, professional photos), 4 room pages (each with photos, description, price from, services), experiences page (routes, activities, nearby restaurants), online booking page integrated with their booking engine (which they already had, I just connected it), contact page with map, FAQ page in 4 languages, blog with 2 initial SEO posts, Google Business integration, Hotel schema in each language, llms.txt in 4 languages, Core Web Vitals 95+.
Total price: €2,500. Why this price? Because it was a serious website of 18 pages, multi-language, with integration to a booking engine, professional photos (€450 extra paid to a photographer I know), and a lot of details that aren’t seen but cost time: configuration of the 4 languages with hreflang, form validations in each language, SEO translations of the keywords, etc.
What the price included: custom design of 18 pages, programming, multi-language configuration, integration with booking engine, 2 initial SEO posts, Hotel Schema.org in 4 languages, llms.txt in 4 languages, Google Search Console and Analytics configuration, deploy, configured domain (.com), 30 days of small changes, deliverable code, team training (3 hours).
What it did NOT include: monthly maintenance (she contracted Plan B at €50/month for 6 months, then she does it alone), professional translation of the posts (if she wants to continue creating content, I charge it separately), future professional photos (if she renews photos, I charge them separately), major structural changes (if she wants to add an e-commerce, it’s another project).
Real total that Lucía paid in the first year: €2,500 for the website + €450 for photos + €600 for maintenance (12 months × €50) + €0 for monthly blog for now. Total: €3,550.
What these 3 projects have in common (and what they don’t)
What they have in common: in all 3 cases, the price was fixed in writing before starting, with a prior mockup that the client saw without paying. In all 3 cases, the payment model was 20% on start and 80% when happy with the result on their domain. In all 3 cases, I delivered the code to the client (it’s theirs, not mine). And in all 3 cases, the client was able to do the training to maintain the basics themselves.
What they do NOT have in common: the scope. A 1-page landing costs €450. A 14-page website with blog costs €1,500. An 18-page multi-language website with bookings costs €2,500. The price range in Europe for a professional website made by a quality-price studio in 2026 goes from €280 (minimum landing) to €2,500-3,000 (complex multi-language website with integrations). Above that, you’re in senior freelance or agency territory, where the price inflates for the brand or the structure, not for the work. Landinowebs sits in the lower band because it is a small studio: you pay for the work, not the office.
The most expensive mistake I see in clients who consult me is comparing my price with that of a freelancer who charges €99 for a website made with a tuned WordPress template. Those €99 are not a website: they are a template with your name. The difference is noticed at 3 months, when the €99 client calls me because their website takes 6 seconds to load, doesn’t appear on Google, and the “developer” has disappeared. And then they ask me to make the “real” website, which usually costs the same or more than if they had hired me from the start, because redoing a badly built website adds extra work of migration, cleanup and rewriting.
What to expect from your project (in time and money)
If you’re reading this and thinking about hiring a website, this is what I tell you honestly, based on these 3 cases:
A well-done 1-page landing costs €280-600 and takes 3-7 days to be ready (depending on how fast you give me the materials). A 5-10 page corporate website costs €800-1,200 and takes 1-2 weeks. A complete 10-20 page website with blog costs €1,200-2,000 and takes 2-4 weeks. A multi-language website with integrations costs €1,800-2,800 and takes 4-6 weeks.
And the annual cost of maintenance (if you don’t want to do it yourself): €300-600/year (Plan A) or €600-1,200/year (Plan B). No permanence.
If your budget is below these ranges, or the project is going to be done by someone charging less than €30/hour, you’re probably not paying for a professional website, but for a tuned template that will give you problems in 6 months. And if your budget is well above, you’re probably paying for agency structure, not quality work.
If you want to talk about your project
If you want me to look at your case and send you a fixed written quote, write to me at landinowebs@gmail.com or via WhatsApp. I respond in less than 24h with a first analysis, and if we fit, I send you a detailed quote in 24-48h. Before asking you for anything, I prepare a mockup so you see the direction of the website without paying a cent.
And if you want to see the 3 projects of this post with more detail, you have them as case studies: Landing for personal brand (Maria), Dental clinic (Carlos) and Rural hotel (Lucía). When I publish them as full case studies, I’ll link them from here. Meanwhile, if you want me to send you the portfolio with screenshots, write to me.