Practical articles about what I do every day: custom websites, cross-platform apps, technical SEO and how to show up in AI engines (GEO).
A real story of a restaurant website built from scratch in Astro and redesigned entirely. What I learned in 6 months. 5 mistakes that repeat in 80% of small business websites.
All three serve different purposes and cost different amounts. This is the short guide to knowing what to ask for when you call a freelance or an agency, without being sold something you don't need or that won't work for you.
Day-by-day chronicle of one month implementing local SEO at Restaurante Los Pinochos (Valladolid, Spain). What I did, how long it took, what failed, and the real results at 6 months.
Practical guide to decide whether your business needs a new website from scratch, a redesign or a good tune-up. The 7 criteria that matter, with real examples, and when each option is a mistake or a hit.
After migrating and redesigning more than 40 websites, I have a method to decide in 30 minutes whether a business needs a new website, a redesign, or just a tune-up. I share it here, with the 7 criteria that matter.
Corporate site, company website, institutional website... it all sounds the same, but it isn't. Here's what a real corporate website needs to have according to HubSpot and canonical industry sources, what separates it from a landing page or a tuned template, and how much it costs in Europe in 2026.
Landing page, squeeze page, one-pager, sales page... it's called many things and almost always sold badly. Here's what it actually is, the different types, when you need one, and what the real price range is in Europe in 2026.
Pillar page, pillar content, cornerstone content... the term has become fashionable in content marketing, but few people explain what it is, when you need one, and how much a properly built one costs in Europe in 2026.
In the last 2 years I've had 50+ discovery calls with international clients who wrote to me from outside their country. This is what they ask, what worries them, and why in the end they hire me or go with a local senior.
Tell me what you need, we talk about what you want to achieve, and if we see it fits I send you a fixed-price quote in writing. Then I prepare a mockup: if you like it, you pay 20% to start and the remaining 80% only when the project is on your domain and you are happy.
