All articles on web development, cross-platform apps, technical SEO and GEO. We publish new content every week.
I measured 12 restaurants with and without online bookings. Those without a visible button lose between 8 and 15 potential bookings a week. I explain why it happens, how much money it's costing you, and what to do.
After 10 digital menus made for restaurants, these are the 5 most repeated myths about digital menus, why they are false, and what to do instead. No jargon, nothing sold.
A real story of a restaurant website built from scratch in Astro and redesigned entirely. What I learned in 6 months. 5 mistakes that repeat in 80% of small business websites.
Day-by-day chronicle of one month implementing local SEO at Restaurante Los Pinochos (Valladolid, Spain). What I did, how long it took, what failed, and the real results at 6 months.
Practical guide to decide whether your business needs a new website from scratch, a redesign or a good tune-up. The 7 criteria that matter, with real examples, and when each option is a mistake or a hit.
After migrating and redesigning more than 40 websites, I have a method to decide in 30 minutes whether a business needs a new website, a redesign, or just a tune-up. I share it here, with the 7 criteria that matter.
In the last 2 years I've had 50+ discovery calls with international clients who wrote to me from outside their country. This is what they ask, what worries them, and why in the end they hire me or go with a local senior.
After 15 restaurant websites made, there are 4 questions that restaurant owners never ask me on the first call and that would later have saved them money, time or trouble. I share them here with honesty.
I've audited +40 maintenance plans from clients who came to me from other agencies. I tell you the 6 most common traps hidden in contracts, and why my plans A and B are so cheap.
Tell me what you need, we talk about what you want to achieve, and if we see it fits I send you a fixed-price quote in writing. Then I prepare a mockup: if you like it, you pay 20% to start and the remaining 80% only when the project is on your domain and you are happy.
