Every week I get a similar message: “I need a corporate website for my business, how much do you charge?”. And in 70 % of cases, what they are describing is not a corporate website. It is an extended landing page, a 4-page portfolio site, a pretty home with no structure, or a Wix template with the logo changed. Sometimes they don’t even know what a corporate website is and confuse it with “any half-decent website”.

Let’s clear that up with a definition that matches what canonical sources (HubSpot, ESIC, Google) actually say, not what I made up in a previous version of this post.

What a corporate website is (a working definition)

A corporate website is the official website of a company or organisation. It is the one that shows its identity, explains its mission and values, details its products or services, and offers ways to get in touch. Its main objective is not direct sales (that is e-commerce) nor capturing a single lead (that is a landing page): it is to build trust and inform about the brand. According to HubSpot, it also serves to “attract and retain customers, increase brand recognition, and improve the company’s reputation”.

Unlike a landing page, it has full navigation and several distinct pages. Unlike a blog, it is not a collection of articles: it is a brand piece that exists to consolidate the business’s online presence. What defines it is not the number of pages (it can have 5 or 50), but the function: it is the digital “home” of the company. When someone searches for your brand on Google, your corporate website is what should appear first. When a potential client gets to know you through a contact, what they will look at is your corporate website. When a supplier, an investor or a future employee evaluates you, they open your corporate website.

The 5 mandatory sections of a corporate website

This is where people get most confused. And where I got it wrong in a previous version of this post, so I have revised this section thoroughly against what HubSpot, ESIC, Javier Navalón and GoDaddy 2026 guides say. What all these sources agree on calling essential are five sections. No more, no less:

Home. The entry page that summarises the company’s activity quickly. It has to answer in less than 8 seconds three questions: what you do, who you do it for, and why you are different. No 5-photo sliders, no “welcome to our website” in 3 languages. A home page has to sell the company on one screen.
About us / Who we are. The second most visited page in any B2B corporate website. It humanises the brand: brief history, team with real names and real faces, values translated into benefits for the customer (not into empty slogans), and if there are any facilities, photos of those facilities. The page that separates your company from the competition.
Services or products. The detailed list of what you offer. Each service with its own page (or at least with a well-defined section): what it is, who it is for, what problem it solves, how it is delivered, from what price. If your service doesn’t fit in that structure, it is not properly defined yet.
Contact. Short form (name, email, message at most), email, phone, physical address if you have an office, Google map if you have a physical location. No 11-field form, no email embedded in an image to avoid scrapers. What anyone should be able to do in 30 seconds: get in touch with you.
Legal notice. This is where I correct myself the most. This section is not optional, it is legally mandatory in Spain and in the EU: legal notice, privacy policy, cookie policy and, if you collect personal data, the full GDPR compliance. A website without these is not a corporate website: it is a legal liability. The data protection authority can fine you up to €20 million or 4 % of your annual turnover, whichever is higher. And even if they never fine you, any reasonably informed client will check these documents before hiring you. If you don’t have them, they go to your competitor.

These five are what all canonical sources (HubSpot, ESIC, Google) call “essential” for a website to be considered corporate. Without all five, it is not corporate: it is something else with another name.

What you CAN add (but it is NOT mandatory)

This is where sources diverge and where freelancers tend to slip things in that the client didn’t ask for. The optional sections you can add are:

Case studies / Portfolio / Projects. Highly recommended for B2B and professional services, but not mandatory. A small local business with 5 years of track record can have a perfectly corporate website without a single published case, if its main traffic comes from local SEO and referrals. If you have them, they are gold: cases with numbers are the page that generates the most qualified leads. If you don’t have them, no big deal.
Blog / Resources / News. Very important for medium-to-long-term SEO, but not mandatory for the website to be corporate. A website without a blog can be perfectly corporate. The difference is that without a blog you lose the organic traffic engine, and therefore the website depends 100 % on Ads, referrals or local SEO. With a blog, you build your own traffic funnel. If your initial budget doesn’t allow for a blog, launch without it and add it at month 3-6.
FAQ. Useful if you have a product or service with many recurring questions. Not mandatory: if your service is self-explanatory, you don’t need it.
Team page. If your company is small and the human factor is key (law firm, clinic, consultancy), a team page with real photos is worth its weight in gold. If you are a large B2B brand, a team page doesn’t add much.
Careers / Jobs. If you are hiring, yes. If not, don’t put it just “because it looks good”. An empty or outdated jobs section looks worse than not having one.
Press / Press room. Only if your company appears in the media or has investors. For a small business, skip it.
Pricing. If your prices are public and fixed (academy, standard consultancy), it helps. If every client is a custom fit, don’t publish a generic price table you won’t honour.
Client area / Login. If you have a recurring product or service with a private area. If not, skip it.

My recommendation when a client asks me for a quote: start with the 5 mandatory sections, leave the blog for month 3-4, leave the cases for when you have real material, and leave the client area for when you have a product that justifies it. Most clients who come to me with “I want a 15-page corporate website with a blog and case studies” don’t even have the content to fill the 5 mandatory sections.

What a corporate website is NOT (even though people call it that)

After reviewing hundreds of websites in the last few years, these are the cases I see most often that get confused with “corporate website”:

The extended landing page: a long page with sections stacked vertically. It has no navigation, no separate pages, no legal notice in its place, no “about us” as its own page. It is a stretched landing page. It works for campaigns, not for consolidating brand.
The 4-page portfolio: home, about me, portfolio, contact. Usually it is from freelancers, creatives or coaches. Technically it is a website, but it is not corporate: it lacks structured services, a properly visible legal notice, and brand depth. It is a personal website, not a corporate website.
The pretty home with empty subpages: the home is polished, with video, animations and strong copy, but when you click on “services” there are 200 generic words and three icons. It is a showcase website. Visually it looks corporate, functionally it isn’t.
The tuned Wix/Squarespace template: the brand is customised but the structure is the template’s, with all its limitations (you can’t add weird sections, you can’t move things, it doesn’t scale well, and the legal notice is usually a text pasted in the footer that doesn’t link to its own page). It is what many call a “corporate website” because “it has a website”. It isn’t.
The local-SEO-only website: a site with 8 local service pages (plumber Madrid, plumber Alcalá, plumber Getafe…) and little else. It is an SEO site, not a corporate website. It serves a different function.

A real corporate website has the 5 mandatory sections with real content in each one. If you remove the legal notice, the data protection authority can come after you. If you remove the about us, it loses trust. If you remove the contact, they can’t hire you. Blog and case studies help, but they are not what defines whether it is “corporate”.

When you DO need a corporate website

A corporate website makes sense when at least three of these conditions are met:

Your company already has clients and you want to consolidate your online presence. If you have had your current website for years, without updating it, or without a clear structure, it is time.
You sell mid-to-high-ticket services or products (consulting, training, renovations, clinics, law firms, B2B software). The website is the first quality filter for leads.
Your market researches before buying. In B2B and professional services, 70-80 % of the buying journey goes through Google and reviewing the supplier’s website. If your website doesn’t convey trust or doesn’t have a legal notice, you lose the lead before the first call.
You want to rank on Google in the medium to long term and for that you need a site with clean architecture and, if you can afford it, a blog behind it. A landing page doesn’t position you. A well-built corporate website does.
Your team, investors or partners are asking for a “proper” website. Sometimes the reason is not marketing, it is institutional. That counts too.

When you DO NOT need a corporate website

There are also cases where a corporate website is overkill and something else suits you better:

You are just starting and don’t have the product or the client clear. Make a validation landing page first. Invest €400-600, validate the idea in 4-6 weeks, and when you know what you sell and to whom, then make the corporate website.
Your business depends 100 % on personal referrals and contacts (boutique consulting, lawyers with fixed clients, doctors with waiting lists). A decent landing page + LinkedIn + Google Business is enough. You don’t need a 15-page website.
Your industry is ultra-local and you compete on local SEO (hairdresser, garage, neighbourhood academy). A national corporate website will not help you as much as 20 local service pages + reviews + GBP. It is local SEO, not a corporate website.
Your budget is below €800 for everything. A well-built corporate website does not go below that range with a serious freelance. If you have €400, make a quality landing page and reinvest when the business grows.

How much a corporate website costs in Europe in 2026

Once again, the part that articles hide. Here are real ranges, based on what professionals who hand-code and deliver the code charge today. Landinowebs sits in the fair price for real quality band: most of the competition (freelancers and agencies) bills between €1,500 and €5,000 for a website that here gets delivered for considerably less.

Type of site	Pages	Low cost / tuned template (€)	Landinowebs (€)	Senior freelance / agency (€)
Minimum corporate website (the 5 mandatory)	5-7	200 – 500	450 – 900	1,500 – 3,000
Standard corporate website (5 mandatory + cases or FAQ)	8-12	400 – 800	800 – 1,200	2,500 – 4,500
Corporate website with SEO blog (optional extra)	8-12 + blog	600 – 1,200	1,000 – 1,500	3,500 – 6,000
Multi-language corporate website	+ duplicated pages	+300 – +600	+400 – +800	+1,500 – +3,000
Corporate website with integrations (CRM, booking, basic ecommerce)	12-20	800 – 1,500	1,500 – 2,500	4,000 – 8,000

What the Landinowebs price includes for a standard corporate website (the 5 mandatory sections):

Bespoke design, no tuned template
Hand-coded in HTML/CSS/JS or in Astro (my case)
The 5 mandatory sections: Home, About us, Services, Contact, Legal notice
Mobile-responsive optimisation (tested on real devices, not just DevTools)
Schema.org Organization + LocalBusiness if applicable
llms.txt for GEO
Core Web Vitals above 90 on PageSpeed
Technical SEO: sitemap, robots.txt, canonicals, hreflang if multi-language
Properly drafted legal texts: legal notice, privacy policy and cookie policy adapted to your activity and to GDPR
Contact form connected to your email or CRM
Google Analytics 4 and Google Search Console integration
Deploy on Vercel or Netlify with domain and HTTPS
15-30 days of small changes included
1 training session so your team can maintain texts, photos and sections
Code that is yours, not mine

What it does NOT include (and what drives the price up):

Blog or resources section (optional): €300-600 extra if you want to launch it on day one, or €25-50/month if you hire it as a monthly maintenance service.
Case studies: €60-120 per case if I write them and lay out the cards, free if you hand me the material.
Professional copywriting of the pages: €200-400 per page if I do it, €400-800 if a proper copywriter does it.
Professional photos or video: €200-600 for a basic team and facilities session.
Logo or branding design: €300-1,500 if a designer does it, €1,000-3,000 if a branding studio does it.
Ongoing SEO: €150-400/month if you want someone maintaining the blog, publishing content and doing link building.
Technical maintenance: €25-50/month for updates, backups and support.
Advanced integrations: payment gateway, ERP, complex CRM, marketing automations, quoted separately.

The most common mistake when comparing prices: comparing the Landinowebs budget (€1,000-1,200) with a “designer who makes you a website in WordPress with Elementor in 3 days” (€300-500). The second is not a corporate website: it is a tuned template that loads slowly, depends on 20 plugins, breaks with every WordPress update, and the “designer” disappears after 2 months. At 8 months you are paying someone else to redo what the first one did wrong. The cheap option ends up being expensive.

And the other way around, comparing with a “senior” freelance or agency that charges €3,000-5,000 for work I deliver for €1,000-1,200 also doesn’t make sense if your project doesn’t need an office, salespeople, a project manager and 3 layers of meetings. Landinowebs is a small studio: the price you pay is for the work, not the structure. That is why it is cheaper without being low cost.

What I charge for a corporate website

My rates fit in the Landinowebs column of the table: below the senior freelance and the agency, above the low cost with template. For a standard corporate website of 8-10 pages with the 5 mandatory sections, form connected to email, full technical SEO, legal texts adapted to your activity and training, the starting price is €450 and the usual range sits between €800 and €1,200 depending on the scope. It is delivered in 1-3 weeks, depending on how fast you hand me the materials.

The process is always the same: you write to me, tell me about your business, I reply in under 24 h, analyse your current website (if you have one) and your competition, prepare a proposal with the exact scope, and if we are a good fit I present a visual mockup at no cost to you. 20 % is paid when you approve the direction, and the remaining 80 % when the website is on your domain, you have received the training, and you are happy with the result. No surprises.

If your case is more complex (multi-language, CRM integrations, photo session included, professional copywriting, SEO blog from day one), the price goes up and we discuss it in writing before starting. If your case is simpler (the 5 mandatory sections, without extras, no blog, no ongoing SEO), the price goes down to the €450 minimum.

Typical mistakes when building a corporate website

After making and redoing corporate websites for clients in many industries, the mistakes that come up most often are:

Home with a 5-photo slider and background video. It looks great in the proposal PDF, it kills conversion. 80 % of users don’t get to the second photo. Hero with a clear message + CTA + image, in 8 seconds. Nothing more.
About us with the family history since 1953. History matters, but not 1,500 words of it. 3-4 paragraphs, the key years, the numbers that matter (clients, projects, employees, countries), and the team. Nothing more.
Services copy-pasted from the catalogue. The website is not a scanned PDF. Services are rewritten for the web with: what it is, who it is for, what problem it solves, how it is delivered, from what price. If your service doesn’t fit in that structure, it is not properly defined.
Case studies with no numbers (if you have them, which is optional). “We worked with Acme Corp on a strategic consulting project”. And what happened? How much did they grow? How much did they save? How many new users? Without numbers, the cases don’t convert. With numbers, they are the page that generates the most leads.
Abandoned blog with 3 posts from 2019 (if you decide to add a blog, which is optional). An abandoned blog says “this company doesn’t update anything”, which is the opposite of the trust you want to convey. If you are not going to maintain the blog, don’t have one. Better not to have it than to have it dead.
Contact form with 11 fields. Again. Name, email, message. If you need more to qualify, use a chatbot or a later step. The main form has to be short.
No SSL, no GDPR, no legal notice. If your website doesn’t have HTTPS, doesn’t have a privacy policy, doesn’t have a legal notice, and doesn’t have a cookie policy… it is not a corporate website in 2026, it is a legal liability. This is what the data protection authorities and informed clients check first. This is NOT optional.
Generic legal texts copy-pasted from another website. The legal notice, privacy policy and cookie policy must be adapted to your activity, to the data you actually collect, and to the third parties you share data with (Google Analytics, Mailchimp, etc.). Copying and pasting from another company is a double error: legal (it doesn’t reflect your reality) and reputational (it shows).
No planned maintenance. A corporate website is not “build it and forget it”. Plugins that get outdated, dependencies that become obsolete, content that goes stale, legal texts that fall behind when the law changes. If you don’t have a maintenance plan, in 2 years the website is ready to be redone.

If you want a corporate website for your business

If you’ve read this far and you think your company needs a corporate website, write to me at landinowebs@gmail.com or via WhatsApp. I reply in under 24 h with three things: whether a corporate website is what you need or it suits you to start with something smaller, a first analysis of your case and your competition, and a closed written quote.

Before asking you for anything, I prepare a visual mockup of the home page and the page architecture at no cost. If we are not a good fit, I recommend 2-3 colleagues depending on your industry and budget. If we are, the 20 % is paid when you approve the visual direction and the 80 % when the website is on your domain, you have received the training, and you have validated the result.

And if you are torn between making a new website or making the most of your current one, you have new website or redesign: the decision tree. And if what is happening to you is that you are not sure whether you need a website, a landing page or a pillar, have a look at the differences between landing page, pillar page and corporate website.

What is a corporate website (and why half the ones you see aren't actually one)