In trades a website is not branding: it is a salesperson. A plumber does not need a beautiful site (though it helps); he needs his phone ringing when someone searches for an urgent plumber at 9pm. Here is what that costs and how it must be built to work.
Prices, no fluff
- Landing with services and emergencies: from EUR 280. Services, areas, always visible phone and contact. For freelancers living off the phone. Timeline: 3-7 days.
- Full website with quotes: EUR 450-600. Online quotes with client photos, before/after gallery, reviews and local SEO. What actually converts. Timeline: 1-2 weeks.
- Agency: EUR 1,500-5,000. For the same. In trades, where every euro gets watched, the worst possible investment.
The game-changing feature: quotes with photos
Think about it: “how much to fix this?” over the phone means a 10-minute call ending in “I would need to see it”. Online quotes flip the process: the client picks the service, describes it, uploads photos and leaves a number. You get full context and call to close. You qualify before driving over, which is where trade money gets lost: visits that were nothing.
For emergencies the rule differs: one-click phone, always visible. When a pipe bursts nobody fills in forms. Both live on the same site without getting in each other way.
Before/after sells the next renovation
In full renovations, bathrooms and kitchens, a before/after photo sells more than a thousand words and more than any SEO text. The condition: uploading it from the phone in minutes when the job ends. When publishing a job means calling the “website guy”, it never gets published and the gallery dies in 3 months. Demand it that way from day one.
Reviews are your ranking
In trades, 50 Google reviews beat any slogan and half a website. Ask for them when each job ends (direct link from your own site) and show them on it. Whoever compares three plumbers hires the 4.9-star one with real photos. That simple.
Approach per trade (renovations, plumbing, electrical, finishing) here: websites for renovations and home. For your specific case: landinowebs@gmail.com or WhatsApp.