A small firm does not need a big-law website. It needs three things: conveying trust in 10 seconds, showing up for nearby specialty searches, and receiving qualified enquiries. Everything else is decoration. Here is what each level costs and where money goes without returning.
Prices, no fluff
- Capture landing: from EUR 280. One page with areas, team and contact. For starting out or one specific practice. Timeline: 3-7 days.
- Corporate firm website: EUR 450-600. Practice areas with their pages, team, first consultation in one click, blog and local SEO. What 90% of firms need. Timeline: 1-2 weeks.
- With full legal blog or client area: from EUR 600. For firms betting on content or needing a client zone.
- Traditional agency: EUR 1,500-5,000. For the same. You know why by now.
Fixed quote in writing, mockup before payment, 80% at the end. In a firm, where everything runs on contracts, working any other way would be strange.
The channel bringing cases: the legal blog
Let me be direct: the corporate site conveys trust, but cases come from the blog. When someone searches what to do after a dismissal or how long a divorce takes, they are not looking for a lawyer yet: they are looking for answers. The firm answering well, with a clear honest article, gets the call afterwards.
One article a month, aimed at the specialty and validated by you before publishing (legal criteria stay yours, as they should), starts bringing steady enquiries in 6-12 months. Best mid-term ROI channel I know for a firm, and almost no small firm works it. That is the opportunity.
The 3 mistakes I see most on lawyer websites
1. Outdated site hurting credibility. A client trusting you with a dismissal or an inheritance judges you in 10 seconds. No team photos, no visible bar membership, generic copy: they call the next one on the list.
2. No clear first consultation. Hidden phone, endless form, “contact us for details”. First consultation must sit one click away, with just the fields needed to filter matter and urgency.
3. Sloppy legal notice. In a firm there is no margin: legal notice, real cookie consent and compliant forms from day one. The website is the professional calling card in this too.
Running a firm and want the full approach (areas, team, first consultation, blog, prices)? Here: websites for lawyers and law firms. And to talk about your case: landinowebs@gmail.com or WhatsApp. First call free, no commitment.