Every algorithm change leaves the same trail: artists living off Instagram bookings suddenly halved. Not bad luck, architecture: they built the business on rented land. If you are an artist, photographer, tattooist or musician, this is about you. And the fix is cheap.
The problem in one sentence
Instagram lets you show work in exchange for your clients: contacts, bookings and the relationship live on their platform, not yours. Your website flips the equation: Google brings people searching for what you do, and bookings land in your inbox, no middlemen, no commissions.
What it costs, no fluff
- Personal brand landing: from EUR 280. Portfolio, bio, bookings and contact on your domain. So your bio link points home, not to a generic aggregator. Timeline: 3-7 days.
- Full portfolio with EPK: EUR 450-600. Galleries per style or type, session bookings, downloadable EPK for press and venues, optional blog. Timeline: 1-2 weeks.
- Agency: EUR 1,500-5,000. For the same. For a freelance artist, that gap means months of studio rent.
What an EPK is and why everyone asks for one
The EPK (electronic press kit) is the professional dossier: bio, high-res photos, rider, dates and contact in one downloadable page. Venues, festivals, media and brands always ask before replying. Having it on your website under your domain says “professional” in a way a Drive link never will. And in English, for playing abroad.
The 3 pieces that matter (the rest is optional)
1. Instant portfolio. Hundreds of optimised photos loading in under 1 second. Work seen as it deserves, with no social network compression.
2. Easy bookings. Form with what needs to be known (type, size, date, budget for tattoos; date and place for photography) or session booking with deposit. No platform commissions.
3. A home you update. Uploading a new session or changing the cover in minutes, no coding. The portfolio lives at the pace of your work.
Approach per discipline (Instagram, photography, tattoo, music) here: websites for artists and creators. And to look at your case: landinowebs@gmail.com or WhatsApp.